10 Reasons Why Instagram is the Best Social Media Platform for Brands
-
Instagram has 300 Million current users, and the growth rate is staggering, considering their population was just 100 million in February 2013.
-
The photo sharing app has basically no gender skew, which means there is an equal balance of male and female users.
-
Instagram is the only platform where everything a brand posts will show up in the follower’s newsfeed. There’s no requirement to “boost” a post in order to be seen.
-
On average, smartphone users spend almost three hours on their phone each day. Instagram is the only mobile-focused social media platform and claims a lot of that time users spend scrolling through their smartphone.
-
Instagram allows brands the freedom to display their personality in a visual way, which means the creative possibilities are endless.
-
By accumulating loyal followers, a brand has the opportunity to interact with followers on a day-to day-basis to build brand loyalty and increase brand liking.
-
Like Twitter and Facebook, Instagram provides a platform to “pepper witty, relevant pop culture references” in real time for followers.
-
Instagram offers native advertising, but if you choose to use this, be sure your brand understands how to create organic original content that will blend in with user’s normal newsfeed.
-
Instagram recently made an effort to clean out fake accounts in order to keep Instagram “authentic.” This is important, because users will trust that the number of followers a brand has is real, not boosted by fake accounts. Also, Instagram verifies brand and public figure accounts. This can be used to ensure that the brand’s image is not misrepresented.
-
According to an intelligence report by L2, “1/3 of brands posting over 20 times a week maintain above average engagement, dispelling the notion that size is negatively correlated with engagement.” The report also found that the posts that receive the most engagement are lifestyle posts.
