About UsSpecialists in all things young
If you think you’ve got a handle on the youth and young adult (YAYA) market because you can quote Drake or use the words “twerk” or “on fleek” in a branded tweet, think again. Those 18- to 24-year-olds might be laughing at your brand for the very same reasons you think you resonate with them.
State of the YAYA 2016
Download our most recent market report on ages 18-24.
- Research 94%
- Brand Strategy 92%
- Creative Execution 97%
- Client Happiness 100%
Fall 2016 Teams
MOJO Ad is the first agency of its kind, staffed entirely by students who choose to challenge themselves in order to grow. As one class graduates and a new one gets ushered in, we always have room to grow. The very structure of our agency has evolution built into it. Beyond our loyalty to clients and dedication to our profession, MOJO Ad is committed to the YAYA market. We live by the idea that the only way to produce an effective marketing campaign is to start from the very essence of our target and shaping communication from there. In other words, we’re committed to staying true to ourselves—even if that means pissing a few people off.
Since its founding in 1908, the Missouri School of Journalism has set the standard for journalism and strategic communication training. The hands-on experience students receive in a professional environment is part of the Missouri Method, an effective experiential teaching process that blurs the lines between the classroom and the workplace.
MOJO Ad began as a full-fledged agency in 2005. Staffed by Strategic Communication students hand-picked for their skill and ability, MOJO Ad allows for a natural extension of the Missouri Method through the experience of working in an agency environment. Staffed by students entering their last year at the university, MOJO Ad allows the most qualified students in the strategic communication department to get the experience of working in an agency environment.
Since then, MOJO Ad has worked with national clients from Redbox to Purina, helping them reach the YAYA audience. Each semester brings a new client and a new opportunity for us to prove our expertise in communicating with this hard-to-reach segment of the population.