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How the YAYA Market is Changing the PR Game

The Youth and Young Adult (YAYA) market is putting relationships first. With brands, friends and peers, YAYA consumers crave connection both offline and online. It is important for advertising and PR agencies to keep in mind that traditional public relations and...

Filtered Thoughts from YAYA Users

YAYA consumers are dependent on their phones, using them as a platform to keep up with what their friends are doing and manage their social lives. One of their top management tools is a filter, which is just as important as the picture itself nowadays. Filters give...

Shop ‘Round the Clock

Youth and young adults, or YAYAs, have more resources than ever before when it comes to shopping. Gone are the days of basing purchases on word-of-mouth or remaining loyal to the brands their parents bought. Though YAYA consumers still rely heavily on the opinions of...

Snapping in Style

Snap Inc. has done it again.  The company that created Snapchat, one of the most popular apps in the history of the smartphone, is now taking the world by storm (again) with Snap Inc. Spectacles. If you’re thinking to yourself that the last pair of tech glasses you...

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