Mojo Blog

Recent Blog Posts

Halloween: The YAYA consumer’s favorite and most-shared holiday of the year. In the weeks leading up to All Hollow’s Eve, social media feeds are bombarded with pumpkin creations, DIY costume ideas and, of course, the aftermath of Monster Mash bashes. When you’re still of an age that gives you the freedom to dress up as anything your heart desires, it’s no wonder Halloween is the YAYA market’s favorite holiday, even surpassing Christmas.

Beyond their love...

Social Media is undeniably a great tool used to engage with consumers, and normally advertisers take advantage of these opportunities. Taco Bell, on the other hand, just pulled a power move that some might consider an erroneous decision.

Taco Bell blacked out their Twitter, Facebook and Tumblr pages to promote their new app. The app allows consumers to customize orders, find nearby locations, check out with a credit card, and save favorite items. Also, the app has a “rotate to reorder” function that brings back past orders when the smartphone is viewed horizontally.

At the moment, Taco Bell has locked their main...

I don’t know much about technology. If you asked me how startups work or the process of creating a company, I’d know about as much as I know about nuclear engineering (hint: it’s nothing). Recently, I found myself wrapped up in both spheres at Big Kansas City.

Big Kansas City, also known as Big KC, is an annual conference held in Kansas City (big surprise, right?). It’s similar to a TED conference – filled with speakers who have lots of fascinating stories to share about companies they’ve started, big ideas they’ve had or technology they’ve helped develop. It...

Today is my 23rd birthday. Today marks the start of my final year as a YAYA and with graduation looming in just under 2 months, the real world is coming full steam ahead.

 

While living with my parents is not as dreaded as it would have been in generations past, I am hoping that soon I will move to a city I’ve never lived before. I decided to do some digging and find out where people like myself (looking for cheap rent and lots of fun in a big city) are...