Mojo Blog

Recent Blog Posts

Midterm elections are coming up, but it turns out 18-24 year olds will not be rushing to the polls. In fact, less than one-in-four young Americans between 18 and 29 say that they will be voting in the upcoming congressional elections.

YAYA voters are 71 percent more worried and concerned about the country as a whole...

HBO announced last week that its streaming network will be available without a cable package in 2015. The very next day, CBS made a similar reveal, announcing that for $5.99 a month, viewers can access a live stream of its network, as well as select on-demand shows.

 

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With the World Series just days away, it’s probably a good time to talk about sports. It’s no surprise that YAYA consumers today, like those who came before them, take their sports and their teams very seriously. But how and why do YAYA consumers become so enamored with a team or a league? What sparks their fandom?

 

Well, according to Mintel, youth participation rates for basketball, baseball and football have been declining since the 1990s, which means that fewer YAYA consumers played these sports as kids. That...

Take a snap; it’ll last longer – longer, that is, than the trust YAYA consumers may currently have in social media companies and their applications.

 

 

YAYA consumers are talking about online privacy. With recent privacy hacks such as “The Snappening” (the alleged thousands of photos hacked from Snapchat users) and private photo leaks of celebrities like Jennifer Lawrence and Kate Upton, we’re increasingly weary about who can access our data.

 

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