Mojo Blog

Recent Blog Posts

Proximity marketing is the future of the retail shopping experience, and I am just fine with that. According to Business Insider, by the end of 2016, 85 percent of the Top 100 retailers will have implement beacon technology in their stores. You may not be familiar with what exactly beacons are, but there’s a great likelihood that you’ve come in contact with them. They’re basically little rock-shaped devices that hang from the ceilings of places like retail and grocery stores that track your movements throughout the store; they send you text alerts when you are near a product with a sale, or item you have purchased in...

Compared to the obsession with transcendence in the 1950’s Beatnik movement and the importance of communal love in the 1960’s and 1970’s, YAYA consumers seem to lack a distinct social cause. Today, young adults are trying to adhere to mainstream standards more than ever. What draws millennials to embrace the mainstream is the success and money that it can provide. New York Times author William Deresiewicz labels YAYA consumers as “Generation Sell,” focusing on the way they have...

This past Sunday marked the return of one of television’s (pardon me, it’s not television, it’s HBO) most beloved dramas—Game of Thrones. With it came one of the most testing challenges in viewers’ lives: the first four episodes of the new season were leaked, creating mass chaos in GoT fans lives. At first, this seemed like a gift from the gods. No longer will I be fraught with anticipation for next week’s episode, since I now have the first half of the season at my fingertips! But on second thought, I realized the truth: If I watch the first four episodes now, I’ll have four agonizing...

As a music enthusiast, I tend to get considerably excited at this time of the year. Winter is over, spring is in full force and all I want to do is be outside while watching my favorite artists play for massive crowds. That’s right — it’s festival season. This weekend, Coachella kicked off a long list of music festivals featuring both household names and up-and-comers.

Judging by the sprawling crowds these festivals attract, I’m clearly not the only one excited about events like these. These crowds are largely made up of millennials, who, according to a survey from...