Mojo Blog

Recent Blog Posts

Coffee Is So Hot Right Now

It’s not news that the coffee shop era is in full force, but where do YAYA consumers fit into the mix? As reported in a previous blog 41% of YAYA consumers reported drinking coffee every day, and, of course the percentage of weekly and monthly consumers makes the percentage of overall YAYA coffee drinkers grow even larger. So, how did this phenomenon begin?...

Midterm elections are coming up, but it turns out 18-24 year olds will not be rushing to the polls. In fact, less than one-in-four young Americans between 18 and 29 say that they will be voting in the upcoming congressional elections.

YAYA voters are 71 percent more worried and concerned about the country as a whole...

HBO announced last week that its streaming network will be available without a cable package in 2015. The very next day, CBS made a similar reveal, announcing that for $5.99 a month, viewers can access a live stream of its network, as well as select on-demand shows.

 

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With the World Series just days away, it’s probably a good time to talk about sports. It’s no surprise that YAYA consumers today, like those who came before them, take their sports and their teams very seriously. But how and why do YAYA consumers become so enamored with a team or a league? What sparks their fandom?

 

Well, according to Mintel, youth participation rates for basketball, baseball and football have been declining since the 1990s, which means that fewer YAYA consumers played these sports as kids. That...