Mojo Blog

Recent Blog Posts

As I scrolled through my Instagram feed last week, I couldn’t help but notice the repeating post of a blank women’s silhouette with the text, “Not-there.org.” Celebrities like Blake Lively and Jessica Alba posted the image to their accounts in honor of celebrating International Women’s Day. Little did I know that these celebrities’ posts were part of a much bigger movement captivating the social sphere in an effort to raise awareness...

Why don’t YAYA consumers read their local newspapers anymore? It's because the way they consume news and information isn't on a one-day cycle. News is now on a 24-7-365 operation, thanks to social media apps such as Twitter and Facebook. YAYAs crave a sense of connection in their rapidly changing world. Even brands such as Snapchat understand the concept of instant gratification that fuels the younger Millennial generation.

All right, you're probably thinking to yourself, "Thanks for telling me everything I already know." But in the past week, there has been a revolutionary app that combines all of these...

Journey with me to the past, YAYA market. Remember when you were up late watching TV on weekends? Infomercials would interrupt your movie and ask that you call a number to try a new product at 1:00 a.m. YAYA consumers may remember the famous Billy Mays showing us how Oxy-Clean could remove any stain. Their first exposure to direct response advertising began here. 

This past week, I had a lecture in one of my classes about direct response advertising. By definition, direct response advertising is to ask the customer urgently to respond immediately and directly to the advertiser. An example that a YAYA consumer would recall is...