Blog
It’s All in the Family: The Young Adult Market Balances Tradition and Tolerance
By: Mackenzie Altvater, Copywriter Throughout history, there is one thing in life that is always on trend: love, or in some people’s eyes, the idea of love. The Youth and Young Adult (YAYA™) market is no exception. At MOJO Ad, we study the 18- to 24-year-old market....
Food for Thought: Snacking Trends Among Young Adult Consumers
By: Sophia Cygnarowicz, Digital Strategist In today’s food culture, snacks are all the rage. Mintel found that 94 percent of Americans are snacking at least once a day, so it’s no wonder snacking is the greatest growth driver of today’s Consumer Packaged Goods...
Young Adults See Traveling as an Experience to Be Shared
By: Ric Dickens, Media Planner Traveling has become a tremendous part of the lifestyle of 18- to 24-year-olds. As these consumers begin to earn salaries for the first time, many are looking to explore the globe as a way to spend it. This unique life stage is currently...
The Reality of Marketing to Young Adults in Today’s Political Climate
Written by Emily Pagano Public Relations Executive @ MOJO Ad In today’s political climate, marketers must walk a fine line. This is particularly true when your target market is an elusive group: 18- to 24-year-olds. It may seem as though marketers are one...
Killin’ Digital: MOJO Site 2.0
A thing of beauty, isn't it? Maybe I’m biased, having spent the last month heading up its production, but I’m inclined to view the new MOJO Ad site (the one you’re reading this blog post on) as something beauteous. Not to say it isn’t without its warts, of course—full...