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Journey with me to the past, YAYA market. Remember when you were up late watching TV on weekends? Infomercials would interrupt your movie and ask that you call a number to try a new product at 1:00 a.m. YAYA consumers may remember the famous Billy Mays showing us how Oxy-Clean could remove any stain. Their first exposure to direct response advertising began here. 

This past week, I had a lecture in one of my classes about direct response advertising. By definition, direct response advertising is to ask the customer urgently to respond immediately and directly to the advertiser. An example that a YAYA consumer would recall is...

Anyone who has Internet access is probably aware that Netflix original series “House of Cards” dropped its third season Friday, causing a widespread race among YAYA consumers to the nearest TV or laptop.

The show leaked three episodes earlier in February, causing frenzy on Twitter, where the House of Cards account admitted, “This is Washington. There’s always a leak.” It’s safe to say that the leak worked in favor of the show, which gained almost 30,000 fans combined on Facebook and Twtter, a 742% increase from the day before.

The infamous post, which was retweeted over 24,000 times, not...

It’s been a pretty sad week for me. Why? Sure, I may be nose-deep in homework— but more importantly, Tuesday was the season finale of Parks and Recreation. Meat tornados. Bert Macklin. Jerry jokes. All gone!

But I’m not the only YAYA consumer who’s completely bummed out. The NBC comedy resonated pretty well with younger TV viewers. In fact, Vulture states that the folks in Pawnee had the youngest median rating of any ABC, NBC or CBS show. During its third season, the show beat out hits like Law &...

For the past few weeks, I haven’t been able to stop thinking about a picture I posted to Instagram about three weeks ago.  How vain does that sound? But that’s not how I mean it. The post was unlike anything I had ever posted before, and for some reason, it has stayed at the top of my mind. It was meaningful. It carried weight and hope.

Some background:

I jumped on the Instagram bandwagon excruciatingly late. My younger sister and her high school friends sneered when I told them I “have one but never use it.”  Fast forward to February 3, 2015, and I was (and still am) an Instagram novice (...