Leads the team. Organizes and manages all aspects of the team’s work, including time management and schedules. Responsible for knowing the client’s business and keeping the team informed. Represents the client’s business needs to the team and balances those needs with a strong passion for great advertising and communications. Partners with the strategist to write the creative brief, authors the brand strategy.

Essential Skills:

• Strategic thinker
• Leader
• Organized
• Communication (written and oral)
• Knowledge of all disciplines – media, research, public relations, promotion, creative
• Excellent sense of how to inspire and recognize great work (in the area of media and creative)

Required Courses

J4250 Management of Strategic Communication

Reports to

Director of Account Management & Strategy

The art director and graphic designer work as a team with the copywriter to create compelling creative concepts. While the art director and graphic designer are responsible for the visual look of the ads and the copywriter is responsible for the words – a good team works seamlessly to come up with ideas, before they move to execution. The best creative people can work across both areas, but find their strength in one area or the other. The creative team also plays an important role in the development of a creative brief (strategy) that underpins all good creative work – and partners with the AE and Account Planner at the appropriate time to do so.

Essential Skills:

• Ability to come up with ideas
• Embraces the importance of strategy in creative development
• Creative being – creativity is part of their core essence
• Proficient in Adobe Creative Suite
• Stellar creative skills (visual)

Required Courses

J4228 Strategic Design and Visuals II

Reports to

Creative Director (Art)

The content manager is responsible for understanding the big picture of what the team is trying to accomplish and must be able to help with the flow of all documents to meet those objectives. This position is also in charge of organizing the information about the campaign, research and situation analysis into a logically, organized narrative for the client plan book. They should be a leading voice in writing the State of the YAYA (SOY) book and scripts for both the client and SOY presentations.
In addition to those tasks, content managers are responsible for making sure all external documents (such as blogs and student bios) are correct and nothing leaves the agency with errors in it. These edits include spelling, grammar, phone numbers and addresses, trademark usage, etc.

Essential Skills:

• Excellent grammar, spelling and AP style
• Ability to write concisely
• Understanding of business writing
• Ability to prioritize and handle many different tasks
• Ability to compromise and give/take constructive criticism
• Attention to detail
• Strong proof reader (experience on a copy desk a plus)

Required Courses

J2100 News – Strong performance
Relevant experience and/or coursework
Writing test (to be provided upon applying)

Reports to

Director of Research & Operations

The copywriter works as a team with the art director and graphic designer to create compelling creative concepts. While the art director and graphic designer are responsible for the visual look of the ads and the copywriter is responsible for the words – a good team works seamlessly to come up with ideas, before they move to execution. The best creative people can work across both areas, but find their strength in one area or the other. The creative team also plays an important role in the development of a creative brief (strategy) that underpins all good creative work – and partners with the AE and Account Planner at the appropriate time to do so.

Essential Skills:

• Ability to come up with ideas
• Masterful understanding of the English language
• Embraces the importance of strategy in creative development
• Creative being – creativity is part of their core essence
• Stellar creative skills (writing)

Requires Course

J4208 Strategic Writing II

Reports to

Creative Director (Copy)

Digital Strategists are responsible for creating and implementing the social media strategy, as well as serving on a MOJO Ad team. They are also responsible for building a social media plan for the Career Fair and examining web analytics to determine successful strategies.
Digital Strategists will also be responsible for the MOJO Ad website, as well as all technology related to agency presentations, and will assist the presenter in setting up room and using equipment.

Essential Skills:

• Knowledge of new media – early adapter of new technology
• Detail-oriented, able to prioritize, multi-task and meet tight deadlines
• Great communication skills
• Ability to prioritize and handle many different tasks
• Ability to compromise and give/take constructive criticism
• Experience using social media in a business setting a plus
• Experience with content management systems (WordPress, in particular)
• Extensive knowledge and use of social media sites
• Other digital advertising experience such as SEO, PPC, analytics
• Technical skills with HTML, JavaScript, CSS is a bonus

Required Courses

J4262 Digital Strategy I OR J4263 Digital Strategy II

Reports to

Director of Media & Technology

Responsible for smart media planning – which is critical in today’s fragmented and changing media world. Takes an integrated approach using all forms of media – paid and unpaid, traditional and digital. Develops media objectives and strategies, analyzes media outlets and costs to develop media plan recommendations, including return on client investment. Partners with the creative team in the development of media ideas, recognizing the strong connection between creative and media in today’s advertising environment.

Essential Skills:

• Knowledge of media, especially emerging new media
• Comfortable with technology
• Comfortable with numbers and budgets
• Analytical thinking
• Creative and able to work with creative people

Required Courses

J4248: Media Strategy & Planning

Reports to:

Director of Media & Technology

The PR AM serves a dual role – as part of the PR team and as a member of a MOJO Ad team. Responsible for generating media coverage and sponsorships/promotion ideas as part of their team plan. Lead specific events/programs as a PR team for the agency (Career Fair, agency self-promotion and long-range MOJO Ad PR plan).

Essential Skills:

• Strong project management/leadership skills
• Leader
• Organized
• Creative
• Cultivates relationships
• Communication (written and oral)
• Detail oriented – able to develop and maintain schedules
• Ability to shift between and balance short and long-term needs/goals
• Ability to work two teams – PR and their MOJO Team

Required Courses

J4256 Public Relations
J4250 Management of Strategic Communication

Reports to

Director of Account Management & Planning
Director of Operations

Voice of the consumer in all agency work, especially media and creative. Becomes the expert on the target audience. With researcher, leads the team on the YAYA research report. Leads qualitative research (focus groups/in-depth interviews). Works with the AM to write the creative brief, and provides foundation for the consumer journey.

Essential Skills:

• Strong sense of curiosity
• Understanding of people and what makes them tick
• Able to talk to consumers easily and get them to reveal insights
• Understands and recognizes consumer insights and how they are different from facts
• Strong research background, with an affinity for qualitative
• Able to work closely with research in interpreting quantitative data and presenting the meaning to staff and clients
• Strong creative sense – ability to work with and inspire creativity

Required Courses

J4250 Management of Strategic Communication
J4952 Strat Comm Research – Strong performance

Reports to

Director of Account Management & Strategy

Responsible for all primary quantitative research and secondary research analysis, including industry, consumer and market trends. Fields quantitative studies for State of the YAYA and client and interprets findings with research team. Presents research findings for client presentation. Works closely with other strategists on qualitative research. Responsible for ensuring that team campaign elements are supported by research.

Essential Skills:

• Strong statistical and numerical skills
• Knows how to find, interpret and summarize data
• Able to use Qualtrics
• Understands how to formulate research questions
• Very analytical
• Excellent sense of how to inspire and recognize great work (in the area of media and creative)

Required Courses

J4952 Strat Comm Research – Strong performance

Reports to

Director of Research & Operations

The video producer works as a team with the art director and graphic designer to create compelling creative concepts. While the art director and graphic designer are responsible for the visual look of the ads and the copywriter is responsible for the words – a good team works seamlessly to come up with ideas, before they move to execution. The best creative people can work across both areas, but find their strength in one area or the other. The creative team also plays an important role in the development of a creative brief (strategy) that underpins all good creative work – and partners with the AE and Account Planner at the appropriate time to do so.

Essential Skills & Responsibilities:

• Creative concepting
• Storyboarding
• Creative production — scheduling, scouting, casting, shooting, editing
• Video for client and agency projects — anthem/manifesto videos, creative campaign elements (e.g., pre-roll)

Required

Relevant experience and/or coursework

Examples of work

Reports to

Creative Director (Copy)