Account Management & Planning
Sometimes, you have to suck it up and make big sacrifices to get ahead. Jamie Flink first encountered this working as a VP/Account Director at Barkley. Her client was Sonic, and while managing the brand’s integrated marketing communications campaign, she also worked as part of their new product development team. She was already drinking Sonic’s legendary Cherry Limeades, but now she had to test and launch new items like Toaster Sandwiches, Cream Pie Shakes, Cream Slushes and more. Had she bitten off more than she could chew? Not Jamie! After this difficult time of delicious new Sonic menu items, Jamie’s career continued on without incident. She became the director of brand growth initiatives for Payless ShoeSource. Her guidance and insight led to a shift in how Payless presented itself, which resulted in a campaign that consistently appeared in Ad Age/IAG’s Top 10 for advertising recall. However, after this calm, Jamie was asked for more. She was tasked with crafting a new brand identity and communications strategy for Blue Bunny, and faced with a dilemma: to eat the ice cream, or to eat the ice cream? At this point, what choice did she really have? She also played a key role in developing an award-winning campaign that made “premium” an appropriate description for a friendly brand with a funny name. It was also something Jamie knew from first hand experience. Of course, these are only highlights from nearly 20 years in advertising that have brought Jamie into contact with brands such as Sears brand Tire America, Helzberg Diamonds, H&R Block, and Greenies Pet Treats. Her wealth of experience makes her a fantastic resource and an invaluable new member to the MOJO team.