Meet Inez Goering, our Qualitative Strategist and a Charlottesville, Virginia, native with a curiosity that doesn’t quit and a quirky personality. For Inez, strategy isn’t just about data points and charts. It’s about digging into the why behind human behavior and telling stories that make brands feel alive.

Her professional path has been anything but ordinary. Inez studied account planning with Professor Jamie Flink, cut her teeth as a marketing intern at a startup and dove into international communications as an intern with Phrenos, a marketing agency working on European Union government contracts. She’s also rounded out her resume with PR experience at Florence University of the Arts. Whether it’s planning, PR or communications, Inez has proven she has skills in many settings.

On campus, she’s just as involved. From Mizzou’s chapter of the Public Relations Student Society of America to the Italian Club, Inez has pursued her passions with energy and enthusiasm. If Mizzou students go rock climbing at the MizzouRec, there’s a chance she’s the one keeping them safe on the other end of the rope as a certified belayer. Inez has also made her mark through leadership and community engagement in the spaces where she thrives.

Inez learned she can quack like a duck in a realistic way. It’s a talent passed down from her grandpa, Papa Lowell, and it’s more than a party trick; it’s a family legacy. Every time she quacks, it’s both a laugh and a tribute.

As a child, Sophie Van Dyne always preferred research papers. Despite an abundance of fiction novels like “The Magic Tree House” or “Diary of a Wimpy Kid”, Sophie found herself more drawn to the numbers behind ideas and industries. Hailing from Jefferson City, Missouri, Sophie did not have to travel far to explore the various possibilities through the School of Journalism, leading her to be the Prisma Quantitative Strategist. 

Some could call her a Jill-of-all-trades with all the strategic communication experience under her wing. She currently contributes to Matchbook Marketing through media planning, graphic design production and brainstorming creative yet effective marketing solutions. Her role specifically emphasizes collaboration, creativity and attention to detail in a fast-paced agency environment.

Queue Ms. Numbers! Sophie’s interest in consumer behaviors is exactly what the women-owned Community Asset Builders needs for communication development. Sophie combines survey research data to inform messaging and support project planning and execution. 

When she’s not crunching numbers and dissecting research, she can be found operating the camera for Mizzou’s Daily Blend and Tiger Kickoff or volunteering with her service-sorority sisters from Little Sisters of Gold Rose. Her philanthropy efforts range from MizzouThon to FoodBank to Day Solutions in Jefferson City. Sophie’s heart is big, keeping her consistently involved and motivated to help others and give back to the community. 

Sophie loves sports, all things outdoors and exploring new places, so say “Hi” if you run into her hiking local trails, riding her bike or climbing some cool rocks. Sophie considers herself a professional snowboarder—the falling and rolling down the mountain part included. But like Chumbawamba says, “I get knocked down, but I get up again.” 

The best question to ask when it comes to Digital Strategist, Elise Jessee is what hasn’t she done? Elise is as ambitious as a girl can be, making it her prerogative to test out all sorts of strategic communication roles, all while being “chronically online”!

She holds the internal director position for Mizzou’s student-staffed marketing agency, Matchbook Marketing. As part of this position, she oversees six internal teams and leads recruitment efforts for 120+ members. 

When she’s not in the MOJO Ad lab, you can find Elise at one of her many clubs, including but not limited to American Advertising Federation or Public Relations Student Society of America. 

In 2024, Elise was selected from a competitive applicant pool as an internal communications intern for Burns & McDonnell. While on the team, she coordinated communication initiatives, refreshed branding materials and developed communications plans to support employee engagement. 

Elise continues to apply strategic planning and content development techniques as a marketing intern with Archer Technologies LLC. Being part of the team since 2023, Elise has collaborated on the company’s first ESG sustainability report and managed content and design for customer newsletters. In 2024, she had the opportunity to attend and staff the Archer Summit conference in New Orleans, and she recently tackled client reference building to develop the company’s go-to-market strategy and competitive research.

Beyond her innovative and research-backed content ideas, Elise has a hidden talent: the flute. While she could’ve chosen to play any other instrument, she decided to take on the challenge and learn how to play the flute, and the rest is history. Since then, she’s performed at volunteer events, earned first chair in her school’s top symphonic bands and served as historian for the music honor society, Tri-M. She hopes someday, you might find her playing at weddings.

The mind behind Prisma’s masterful integrated campaign exposure and our Public Relations Account Manager, it’s Kelly Ritter! You’ll often find her baking her favorite goodies, particularly peanut butter cookies, in between cooking up impressive integrated plans for her clients. 

Experience is the source of all success, and Kelly Ritter is the definition of that fact. Between her internships at Veterans United and Orange Theory and her extensive professional experience working with Weber Shandwick in the Big Apple, Kelly’s background makes her an unparalleled talent in the communications field. Hailing from Manchester, Missouri, her travels give her a unique perspective and an eye for strategic execution. 

During her time in New York, Kelly helped to deliver on every facet of an integrated campaign, expanding her repertoire of strategic communications skills across research, social media and creative opportunities.  Delivering a real, actionable pitch to clients at the end of her program puts her ahead of most and her time spent as a part of a real team has given her a special outlook on the work she does as the Public Relations Account Manager for MOJO.

Kelly doesn’t just use her talents to deliver to clients. As the marketing and public relations manager for the University of Missouri Kesem chapter, an organization that provides support for children whose parents are undergoing cancer treatment, she helped to support their communication efforts through newsletters and social content. Her work had tangible effects in the lives of real families, with the community events she helped plan raising money to send kids to Kesem’s summer camp completely free of charge. In addition to being an impressive administrator for the organization, she worked as a counselor, helping kids battle through a difficult time in their lives. 

Kelly has spent time as a crucial part of her sorority, Chi Omega, and the Greek Week steering committee, as well as the VP of Finance for the public relations student organization, PRSSA. Her extensive knowledge across both the academic and professional world makes her a perfect fit as our public relations account manager.

Live from Prisma, it’s Bryleigh Giffin! Hailing from Oak Grove, MO, Bryleigh is our expressive and organized media planner, one who leads confidently and thinks proactively. One of her greatest loves is for live entertainment, whether she’s enjoying theatre, concerts, sporting events or is on the stage herself. Bryleigh values in-person experiences for the opportunities to be present and fully engaged, especially in such a digital age. When she’s not catching a live show or working tirelessly on marketing projects, she enjoys getting lost in a good book and playing sand volleyball.

A quality strategic campaign calls for multifaceted talent and Bryleigh put that into practice as the strategic communications intern at Ewing Marion Kauffman Foundation, a foundation based in Kansas City that builds and supports local entrepreneurial and educational programs. Bryleigh developed a comprehensive marketing plan complete with SWOT analysis, key messaging aligned with organizational goals and interviews that she conducted and analyzed. She further honed her skills by creating supporting content including website audits, email copy and visual assets, plus she wrote mission-drive affirmation cards for 1 Million Cups and the FastTrac Summit. 

Lights, camera, transaction! Bryleigh intertwined her passions for theatre and marketing at Starlight Theatre, where she worked as a sales and marketing intern. In this position, Bryleigh crafted media lists to identify and engage target audiences for the Spotlight Stage group sales program, wrote and designed branded marketing emails and graphics promoting theme nights and theatre events, and worked directly with on-site clients to ensure a positive experience while contributing fresh ideas to the sales and marketing team. 

On campus, Bryleigh served as the Vice President of Marketing and Communications for Involvement Ambassadors, where she headed a five-member committee. In this role, Bryleigh delegated weekly marketing initiatives and conducted one-on-one peer consultations to build rapport and encourage involvement. Bryleigh also gained experience researching the youth and young adult market – she created a comprehensive brand guide used across committees to develop Gen Z-focused content.

Bryleigh also served as the Vice President of Diversity, Equity, and Inclusion for Mizzou Panhellenic Association. In this role, she led DEI education and initiatives to create more inclusive experiences for chapters and recruitment as a whole. In addition, Bryleigh is a member of Kappa Alpha Theta and the Alpha Psi Omega theatre honor society, plus she served as a Pi Chi for Mizzou’s sorority recruitment.

This resilient creative is from St. Louis and is dedicated to producing graphic content that meets client needs. Harper Kehl is pulling into the imagination station as Prisma’s Art Director. Harper’s dedication to art and creative communication is reflected in her work experience. 

Starting in 2023, Harper became the creative lead for Mizzou’s Matchbook Marketing, where she managed a full creative team, producing multiple weekly graphics for various social media platforms. Additionally, she took initiative in directing Matchbook’s summer recruitment, increasing engagement and generating the highest number of applications. 

Harper’s bright and imaginative ideas also assisted Jasper Paul PR and Marketing. As a social media intern, Harper tackled content creation among eight local St. Louis hospitality and food-centered clients. The food media industry isn’t the only thing well seasoned. Between her Jasper Paul PR and Marketing internship and graphic designer position with Savor Columbia, you can count on Harper to complete graphic projects in the Adobe Creative Suite—a system she is beyond familiar with.

At Savor Columbia, Harper managed and created all print ads and layouts for magazine publication, ensuring the client’s print advertising needs and expectations were met. Harper enjoys magazines and is an active member of the Mizzou Magazine Club. Her passion for art and advertising crossover with her involvement in the American Advertising Federation and the Visual Communications Club at Mizzou.

Early rising isn’t for everyone, but for Harper, it comes easily; some might say she’s caught the running bug! She loves talking about anything and everything running, but she admits the hardest part of being a running fanatic is convincing her friends to run with her. If you’re looking to get into running, give Harper a call!