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Our Work

Each semester, MOJO Ad executes a fully integrated marketing campaign for a national client targeted at the hard-to-reach youth and young adult (YAYA) market.

In addition to client work, MOJO Ad publishes a yearly State of the YAYA report, offering research-driven insights into what makes the YAYA consumer tick.

Clients

Take a look at some of our past clients and the work that left them so satisfied.

State of the YAYA 2015

Our most recent report on the youth and young adult market, complete with distinct marketing insights and wrapped up in a neat little book.

Partner with Us

Like what you see? Want to be a part of it? Let us know; we’re always waiting for the next chance to prove ourselves as a one-of-a-kind agency that delivers one-of-a-kind results.

About Us

 

If you think you’ve got a handle on the youth and young adult (YAYA) market because you can quote Drake or use the words “twerk” or “on fleek” in a branded tweet, think again. Those 18- to 24-year-olds might be laughing at your brand for the very same reasons you think you resonate with them.

friends

With infinite amounts of information at YAYA fingertips, trends catch on as quickly as they fizzle out.

That’s a challenge for any advertiser over the age of 24. The tastes and ideals of the YAYA demographic aren’t limited to Vine loops, Instagram followers or what’s trending on Twitter. In fact, by the time marketers catch wind of what’s popular right now, most YAYA consumers are already on to the next big thing.

That’s where MOJO Ad comes in. As members of this elusive demographic, we know what’s hot. It’s in our nature. It’s the first thing we see when we check our phones in the morning and it’s what we talk about at work, between classes or out on the town.

With training from one of the best journalism schools in the country, nobody is better equipped to be the liaison between advertisers and 18- to 24-year-olds. We specialize in translating the language of our peers in concrete and professional ways. Most importantly, we deliver fully integrated marketing, advertising and public relations campaigns that bridge the gap between advertisers and American youth.

In short, we do more than understand the lifestyle of the YAYA market – we live it. We take pride in who we are, and if you’re going to successfully navigate the ever-changing landscape of the YAYA consumer, you’re going to need our help.

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Testimonials

For Students


Can’t wait until graduation to dip your feet in the industry? See if we’re the right fit for you. With positions from art director to account planner, copywriter to researcher, MOJO Ad is the perfect place for you to find out what it’s like to work for a real agency.

Work For Mojo Ad
Positions
Course Info
Career Fair

Meet Us

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Mojo Ad Staff
Teams & Management
2013-08-31 17.49.06
Mojo Ad Alumni
Started from the bottom
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Mojo Ad Management
Who run this?

Our Stats

Social life during Mojo

Practically non-existent

Acceptance Rate

Fall 2015: <5%

20

Client Presentations & Market Reports

58,632

Cups of coffee

Client Satisfaction

Gettin' it.

Alumni Success

Killin' it in the biz

Blog

MOJO Ad Site 2.0

A thing of beauty, isn’t it? Maybe I’m biased, having spent the last month heading up its production, but I’m inclined to view the new MOJO Ad site (t...

FOMO, Meerkat and the YAYA Consumer

Why don’t YAYA consumers read their local newspapers anymore? It’s because the way they consume news and information isn’t on a one-day cycle. New...

Emily Venizelos

72andsunny

 

I am passionate about cultivating an inspirational and authentic culture, all in service to make our company best in class.

 
My passion for people started in high school, when I took a psychology class, and realized that I could actually study the science of what makes people tick. During college, I spent my days as a preschool teacher, shaping the minds of 3-year-olds AND scrubbing finger paint off of my jeans. The most valuable lesson this job taught me was the different ways to motivate and inspire children, at a very basic and straightforward level. Little did I know, that these experiences and background would pave the way to a career working with people.
 
I am a professional motivator, career coach, trusted confidant, creative problem-solver, culture champion, tough-conversation-haver, strategic partner, out-of-the-box thinker, process innovator, creative entrepreneur, and talent manager (just to name a few).
 
Emily is a Sr Talent Manager (Sr HR Business Partner as it is more commonly referred to) and has been working at 72andSunny for 3.5 years.

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Elaine Bonzon

elainebozon

 

Elaine’s career has taken many interesting twists and turns, each leading to her current role as Brädo’s Director of Talent. Elaine has a distinguished track record as a talent management professional, with specific expertise at helping rapidly expanding organizations achieve their goals.
 
Elaine is an upbeat, energetic leader known for bringing creativity to everything she does. She is a passionate people person who believes that an organization’s talent is its most valuable asset. Her sweet spot is blending big-picture thinking with flawless execution, and she thrives on the challenge of building something from scratch.
 
Most recently, as Sr. VP, Global Director of Talent for DraftFCB in New York, Elaine led numerous global talent management initiatives at the agency’s corporate office, including Leader Development, Succession Planning and the company’s highly successful Global Day of Giving.
 
Elaine earned her bachelor’s degree in Business Administration and Secondary Education from William Woods University in Fulton, Missouri, where she was named distinguished scholar in the School of Business.
 
“Work hard, play hard” defines Elaine’s lifestyle and her free time is filled with many interests including photography, jewelry-making, gardening and being outdoors. She loves to escape to Sarasota where she enjoys the blue-green water of the Gulf of Mexico and walking on Siesta Key beach with her husband, Jim.

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Kirby Cole

Kirby Cole
 
Proud to be tenaciously pursuing the best and brightest people for the most complete communications firm in the world.
 
I am a recruiting and human resource nerd. I love talking to people to learn what makes them tick, what keeps them up at night, and what they want to be when they grow up.
 
At FleishmanHillard, I serve in a leadership role as a recruiting lead for North America; overseeing strategic recruiting initiatives for FleishmanHillard’s South region of 7 offices, for multiple offices in the East and Central regions, and several sister companies such as Vox, TogoRun, and VegaRun.

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Kelly Currier

Kelly Currier
 
Kelly Currier is a talent acquisition strategist with GROUP360 Worldwide, a St. Louis-based global marketing communications firm providing concept-to-consumer marketing solutions for leading consumer packaged goods and retail companies. With nearly 10 years of national HR Operations and agency staffing experience, Kelly partners with GROUP360 leaders throughout the country to build their teams and support the firm’s growth with top creative, digital and premedia talent. Before coming to GROUP360, Kelly assisted with staffing for several creative agencies in St. Louis. Additionally, she also specialized in national experiential marketing staffing and employee relations for a variety of clients. Kelly is a graduate of Southern Illinois University – Edwardsville where she graduated with a Bachelor’s of Science in Sociology, Employment Relations.

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Brian Brooker

brianbrooker

 

Brian Brooker is a nationally-recognized creative leader in the advertising industry. He has worked as writer, chief creative officer and CEO and has helped build some tremendous brands. Responsible for shaping the Southwest Airlines campaign, “You are now free to move about the country” as well as Sonic Drive-In’s long-running “Two guys” campaign, Brian has played a pivotal role in driving client success. He’s won virtually every major ad award including Communication Arts, One Show, Andys, D&AD, New York Art Directors, Cannes, Mercury and Effies. Believing that a great idea can come from anywhere, Brian started a Creative Symposium in Kansas City that attracted a roster of prominent creative thinkers inside and outside the industry – including an author, artist, movie editor, game inventor and renowned musician. Brian has served as a speaker at AAAA events, served on their board, written articles for Ad Age and judged national shows. After 10 attempts, he qualified for the Boston Marathon in 2010. For fun, he writes and tweets one poem each day. He’s also a big Bob Dylan fan.

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