Kaitlyn, Account Manager, is the anchor of the team. Her unparalleled organization, ability to stay strong under pressure and collaborative outlook allow her to guide the team with grace and empathy.
Her impressive background began at ABC 17 News, where she interned as a producer for the network’s weekend morning broadcasts. At Columbia Business Times, she worked with both COMO Magazine and Columbia Marketing Group creating social media calendars and blog posts for local clientele. She’s also interned in account services at Woodruff, a full-service marketing and communications agency where she played a pivotal role in day-to-day client relationship management. Through all of this experience, Kaitlyn has nurtured her love of building well-founded relationships with clients and has shaped her stellar leadership style.
On campus, she’s also involved in multiple organizations within the strategic communication field. At Relevant Youth, she worked as a social media strategist for organizations including BLOC KC, Teachers Like Me and the Columbia Senior Center of Boone County. As a member of Alpha Delta Pi sorority, she also served as the vice president of marketing and recruitment and the primary recruitment video chair, managing the organization’s external communications and social media platforms.
Beyond her professional pursuits, as a proud Columbia native, Kaitlyn is happy to be able to spend time with her family, including her little sister, who is also a Mizzou student. Her downtime involves spending time with friends, reading and volunteering in her local community. You might also find her taking walks with her puppy, meticulously decorating her chock-full planner or diving into an engrossing Netflix true crime documentary.
Qualitative Strategist Holly Jacobson joins us from Kansas City. Her steadfast commitment to the team shines through every aspect of her work, including her constant punctuality, open communication style and top-notch research results. As a researcher, Holly enjoys deep diving into any subject she may be studying and is able to glean powerful insights from her work.
As a marketing intern for Knorr Marketing Communications in Columbia, Holly was able to gain experience in marketing and drafting social media copy. However, she also discovered her love of qualitative strategy in this role.
This past summer, she moved to Austin, Texas, to work as a marketing intern with Dimensional Fund Advisors. As a part of the marketing operations team, she thrived in supporting and developing marketing strategies for clients and had the opportunity to network with and learn from seasoned professionals in the finance marketing industry.
Aside from her strategic communications studies, Holly is very involved on campus. She is a member of Kappa Alpha Theta, where she has served as dance chair for two years, choreographing and performing routines at Homecoming, Greek Week and the Rockin’ Against Multiple Sclerosis campus-wide competitions. Last year, she led her team to take the Greek Week gold medal!
When Holly isn’t diving headfirst into a Mintel report, she greatly enjoys hanging out with family and friends, watching TV or popping into Starbucks with her fellow MOJO Ad staff members. She also enjoys donating her time to the Columbia community as a weekly classroom assistant at Russell Boulevard Elementary. She’s also always eager to show off her rare, yet handy talent– juggling!
Aidan Johnson is the team’s Quantitative Strategist. He’s come to the University of Missouri all the way from Shakopee, Minnesota, where he enjoys giving back to his local community at organizations like Meals on Wheels and Esperanza Church, delivering meals to families in need. His analytical nature and sharp eye for detail make him the perfect fit for this position (and an avid fan of Criminal Minds!). Aidan’s excellence in research has been demonstrated through his coursework in strategic communication and through his past internship experience.
As a Communications Intern at Metro Alliance Soccer League this past summer, he gained experience in social media management and content creation, as well as external communication with media and other key stakeholders. During his time at Mizzou, he’s also gained plenty of experience delving into quantitative research techniques and is proficient in Qualtrics!
On campus, he’s a member of the American Advertising Federation and plays intramural flag football. Funny story– once he was actually so focused during a game that he broke his finger and didn’t even notice for a whole month. Talk about commitment to the game! Aidan truly brings this commitment to everything he does, including his time at MOJO Ad. He’s excited to bring both his love of sports and strategic communication research to the table for the team this semester.
If Aidan has free time and he doesn’t choose to rewatch Criminal Minds, he’s reading the book Ender’s Game. He’s actually read it seven times, and counting.
Public Relations Account Manager (Strategy)
St. Louis native Grace Hattrich is our indispensable Public Relations Account Manager (Strategy). As a driven, hard-working individual with a passion for public relations, she’s always eager and ready to perform her best for the team. The most recent addition to her top-notch resume includes an internship at Nestle Purina, where she identified engaging stories and developed content for both internal and external channels. As a member of the corporate public relations team, she also assisted in event planning and implementation.
Grace has also worked as a digital marketing assistant at Coegi Partners, a local digital marketing firm. There, she was responsible for creating, publishing and managing content for the company’s social platforms, including their podcast and website. As Paradowski Creative’s project intern, she assisted a charge in data movement and website development on their Bayer/Monsanto account using Adobe Experience Manager.
At Mizzou, she has volunteered as a member of Chi Omega sorority benefitting the organization’s philanthropy: the Make-A-Wish Foundation.
Grace recently spent a summer traveling the globe, with her favorites being Beijing, London, Paris and Majorca, Spain. She’s also a Taylor Swift fan and recently attended the Eras Tour. A clean lifestyle enthusiast, she finds her peace in grocery shopping at Trader Joe’s and making sure her nails are always polished to perfection.
Public Relations Account Manager (Content)
Anna Turnbull, our Public Relations Account Manager (Content), Kansas City native and resident problem solver has a long history of work and involvement within the field. She got her start at Startland News, where she discovered a love for working with her local community and forming strong relationships with its members. She was able to highlight the stories of local entrepreneurs within the area and provide other entrepreneurs guidance with their endeavors through her online articles.
After her time at KOMU-8, the Missouri School of Journalism’s local NBC affiliate news channel in Columbia, she decided to make the switch from the newsroom to the wonderful world of public relations. In the newsroom, she worked as both a desk assistant and production assistant.
On campus, Anna’s involvement is strong in the School of Journalism and beyond. She’s a social media coordinator for MU Strategic Communications, where she produces graphics for LinkedIn and Instagram with ease and keeps track of analytics. She’s also a member of Alpha Kappa Psi, a professional business fraternity, where she served as secretary on the executive board and as a member of the special events committee. Anna is a member of Mizzou’s chapter of the Public Relations Student Society of America.
When she’s taking time off from being a public relations superstar, Anna enjoys spending time with and spoiling her two pets, a golden retriever and a calico cat. She loves watching movies, reading, organizing and planning out every moment of her busy life.
Holly, a native of Elmhurst, Illinois, joins the team armed with an accomplished background in digital marketing, a passion for strategic communication and plenty of GT Dave’s Watermelon Wonder Kombucha. As the Digital Strategist, she wrangles all things internet with expert skill and adeptness. In her time at the Missouri School of Journalism and through work experience, Holly’s passion and technical know-how within this field have flourished.
As a digital marketing intern at CCC Intelligent Solutions in Chicago, she sharpened her skills in multiple industry tools, including 6Sense, SEMRush, Google Search Console and Analytics and Sprout Social. In this role, she also took full control over the company’s social platforms, planning and executing posts. As a teaching assistant for Digital Strategy I at the School of Journalism, she’s excited to have the opportunity to share her love of all things digital with students and help grow their foundations of learning in online marketing.
She’s also all about dance, performing yearly in Mizzou’s dance marathon (titled MizzouThon) and can recite full episodes of “Dance Moms,” so she’s definitely at the top of our pyramid! Holly is also passionate about live music and attending festivals is one of her favorite things to do in her free time.
Ellie Joplin from Springfield, Missouri is our proud Gemini and masterful Media Planner. Her driven personality and communicative work style help streamline workflow and motivate the rest of her teammates to reach for the stars. She brings a diverse skill set and background to the team, with an extensive volunteer history and a wide-ranging resume. She also flawlessly juggles campus involvement as a member of Pi Beta Phi sorority, the American Advertising Federation’s campus chapter and the Association of Trulaske Businesswoman.
Ellie has volunteered at Camp Barnabas, an organization providing a summer camp experience to individuals with disabilities and chronic illnesses. There, she developed content for their social media platforms through graphic design and photography. She’s also donated her time and social media skills to the Springfield Center for Dyslexia Learning and has volunteered at Columbia Love Seat, a non-profit furniture bank. Ellie has worked as a digital marketing intern at the Graddy-Roy Network, where she managed the rapidly growing regional real estate firm’s social media platforms and maintained client communication through email campaigns and customer relationship management systems.
Most recently, Ellie had quite the lively summer break, studying abroad in Florence, Italy, then moving straight to Santa Barbara, California, for a month! Speaking of breaks, during her free time you can often catch Ellie rewatching Grey’s Anatomy for the umpteenth time, playing 2048 (she’s actually in the top 6% of all players) or eating sushi.
Copywriter Libby Gregurich is best described as a whirlwind combination of caffeine and creativity. Her distinctive writing style has been developed by her time at the Missouri School of Journalism, where she has sharpened her skills in both ideation and execution. Libby is currently a student in the accelerated master’s program, meaning that after she graduates in December, she’ll be a full-time graduate student for an extra year at Mizzou.
Most recently, Libby saddled up as a Storyhorse intern at EA Collective located in Chicago. There, she worked with a small but mighty branding team within a larger agency. Her responsibilities included: content creation, strategy, business development and event planning. The creative strategy work in this role was particularly enjoyable and she hopes to incorporate this knowledge into her time at MOJO Ad and in her future career.
Along with being an accelerated master’s student and a part of MOJO Ad, Libby is also a teaching assistant for the Introduction to Strategic Writing and Design class within the School of Journalism. She finds joy in guiding students just like herself to strengthen their writing and design skills, especially when it comes to Adobe Illustrator.
On campus, Libby is also a member of Kappa Alpha Theta sorority. As a member, she has devoted time to help raise money for the organization’s philanthropic recipient: court appointed special advocates. Moreover, she has also volunteered as a classroom assistant at Russell Boulevard Elementary, served as a human resources director and contributed on the organization’s member development committee for two years.
P.S. – If you ever hear a flurry of sneezes resounding across campus, there’s a good chance it is Libby. For reasons unknown to even her, Libby’s sneezes like to come in clusters of three or more. Her record? Eighteen in a row, which happened in the fourth grade!
Lauren, serving as our Video Producer, brings a fresh, insightful perspective and an unwavering passion for video to the team. Her blend of technical expertise and creative thinking are unmatched, evident in her short-form and long-form productions.
With an outstanding background in social media, Lauren’s work has consistently demonstrated a strong ability to amplify impact and expand reach. This past summer, she studied abroad in Florence, Italy, where she interned at Woo Class eyewear, assisting the company in developing and executing a social media strategy as part of a rebrand. Back in Columbia, as a social media assistant for MyHouse Day & Nightlife, she collaborated with the establishment’s leaders aiding a successful relaunch of the business after a three-year hiatus.
As a highly proactive member of Delta Delta Delta sorority, Lauren has volunteered her social and video skills as director of public relations and marketing and video producer. She oversaw the organization’s social media platforms, garnering over 5 million views in just two days after launching a TikTok page, and acquiring over 1,000 Instagram followers. She also fully produced, filmed and edited the organization’s formal recruitment videos for three consecutive years.
Lauren doesn’t just have a passion for production behind the camera, she holds a love for the stage as well. She serves as director of Mizzou’s prestigious Production Dance team and is big into Broadway– some of her favorite musicals include “Funny Girl,” “Waitress” and “Dear Evan Hansen.” Her dance skills have not only won the stage, but also garnered her a significant TikTok following. If you haven’t followed her yet, you should (Shawn Mendes does)!
Alex expertly blends her natural insightfulness and passion for all things creative to excel as our Art Director. A native of Jefferson City, Missouri, she leads the creative team with style and spunk and allows her unique perspective and background to guide her artistic vision. With experience in writing, graphic design and video production, she is ready to let this creativity and vision shine as a MOJO Ad staff member. She’s also played a lead part in a documentary film written and created by three former Disney writers! Her love of film shines through in her most beloved creative downtime activity, screenwriting.
As a graphic designer at Missouri State Teachers Association and social media intern at Bubblecup Tea Zone, she’s sharpened her creative mind into a powerful asset for our team (while also getting to enjoy plenty of boba tea). Last winter, she traveled to New York City to intern at the global powerhouse agency VMLY&R as an art director on the Dell Technologies account. She’s also donated her talent by volunteering as a videographer with Access Arts on their community service program, Celeb-Arty.
Alex doesn’t just love art– she wears it. As a true testament to her innate, spontaneous creativity, she gets a tattoo to commemorate each of her destinations throughout her travels.
Originating from the Lone Star State, Graphic Designer Maddie Hall possesses a unique ability to see the bigger picture. Her empathy and adaptability solidify her reputation as a team player. She’s also a double threat, majoring in both graphic design and journalism. Maddie’s eclectic yet sophisticated design style allows her to elevate her advertising into a true art form, whether it be for her coursework, internship or her own illustrious portfolio.
As a marketing design intern at Knorr Marketing Communications in Columbia, Maddie has masterfully crafted graphics with flair for a wide range of mediums. While working on print and social media for the agency’s many local clients, she’s enjoyed applying her creative talents in this role and is excited to continue doing this for MOJO Ad.
Beyond academics, Maddie is incredibly involved in her sorority, Kappa Alpha Theta. As a member, she has dedicated time volunteering and raising money for the organization’s chosen charitable cause: court appointed special advocates. This organization offers legal advocacy for children facing abuse and neglect. She’s also volunteered as a classroom assistant at Russell Boulevard Elementary in Columbia and at Lakeside Elementary in her hometown of Coppell, Texas.
When Maddie’s head isn’t up in the Adobe Creative Cloud, she loves going for long sunset drives around Columbia and wandering the endless aisles of Target. Perhaps her love of long, distant drives to the sunset is to make up for the fact that she never learned how to ride a bike. But that’s alright, we love her nonetheless!