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Facebook Upgrades Vertical Video for Mobile

If you can’t buy them, do everything exactly the way they do it. That seems to be Facebook’s motto with it’s latest update. Facebook will soon provide greater support for vertical video in its news feed to enable a better experience on mobile devices. Thanks to other...

The Unlikely Star of Super Bowl 50

What could possibly terrify Cam Newton more than Von Miller and the Broncos’ impenetrable defense? How about a wet-nosed, long-tailed, chubby-legged thing? A star was born the night of Super Bowl 50, indeed, but not on the football field. During a first quarter...

Killin’ Digital: MOJO Site 2.0

A thing of beauty, isn't it? Maybe I’m biased, having spent the last month heading up its production, but I’m inclined to view the new MOJO Ad site (the one you’re reading this blog post on) as something beauteous. Not to say it isn’t without its warts, of course—full...

FOMO, Meerkat and the YAYA Consumer

Why don’t YAYA consumers read their local newspapers anymore? It's because the way they consume news and information isn't on a one-day cycle. News is now on a 24-7-365 operation, thanks to social media apps such as Twitter and Facebook. YAYAs crave a sense of...

Cashing In On Our Smartphone Addiction

Besides relaxing on the beach this past spring break, I was also looking forward to getting away from my phone’s incessant rings, dings and vibrations. This would have been possible, except for one major problem — I couldn’t put my phone down. It’s no secret that...

The Impatient Millennial: A Memoir

This past Sunday marked the return of one of television’s (pardon me, it’s not television, it’s HBO) most beloved dramas—Game of Thrones. With it came one of the most testing challenges in viewers’ lives: the first four episodes of the new season were leaked, creating...

YAYA Consumers and Personal Branding

Compared to the obsession with transcendence in the 1950’s Beatnik movement and the importance of communal love in the 1960’s and 1970’s, YAYA consumers seem to lack a distinct social cause. Today, young adults are trying to adhere to mainstream standards more than...

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