State of the YAYA
As specialists in all things young, it's our responsibility to decipher the ever elusive YAYA consumer. Here you'll find the fruits of our labor: Our State of the YAYA report which tracks and evaluates the changing lifestyles, habits, trends, media consumption and technology choices of the ultra-savvy, 18-to 24-year-old Youth and Young Adult (YAYA) market.
This year’s report features the latest research on the YAYA demographic as well as our own nationwide State of the YAYA survey, featuring responses from more than 600 18-to-24-year-old participants that covered everything from media usage to politics and family relationships.
Our 2015 State of the YAYA is available for download through the webform now!